This propaganda used in Japan to attract immigrants to Brazil around 100 years ago. Its slogan is "Let's go to South America with your family." because Japan used to be really poor county then. And some of them started thinking of making money in the different countries because there were no jobs. At the same time, Brazil needed some labors to make coffee, so Japanese government made it to facilitate immigrants using simple slogan and glittering generalities. However, most of people had never been to Brazil before, so they did not know about exact climate, wage and what was happening there. I would say that this propaganda also used half-truth because immigrants who went there were working a lot without almost no break, hit really hotter climate and got the low wage etc. However, they got successful there by cooperating each other, now over 1.5M Japanese Brazilian are living in brazil which is the biggest Japanese population outside of Japan. If government did not show this propaganda up to citizens then, it would not have occurred something like that.
This propaganda was published during World War 2. Japan built The Greater East Asian Co-Prosperity Sphere which Japan released the countries in Southeast Asia from occupying countries and tried to make new power for coexistence and co prosperity. This propaganda is saying "RISE OF ASIA" which is really simple and clear slogan. By drawing the giant who looks like Asian guy and showing a bunch of losers pictures bottom of the giant, I think that it wanted to show demonizing the enemy up to Asian people ti start thinking that Asia was strong, and could beat them. If it made them motivated to avoid from bad living condition, it might be good.
Very interesting examples of propaganda from outside the U.S. I didn't know about that history of Japan in Brazil, or that there is still such a big Japanese population there. And Japan's perspective of World War II is quite different from the version told in the U.S. and the American propaganda of the time.
ReplyDeleteThe first poster is very interesting, I did not know that about Brazil. I was surprised to hear that they were paid a poor wage, I wonder if their later generation are now successful.
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